About Visiscan

Multiscope Visiscan is an online benchmark survey for Dutch websites. The research evaluates the brand recall, reach and recognition of the top 1000 websites of the Netherlands. With the methodology which is used, clients are able to compare websites according to independent standards. Multiscope Visiscan measures the reach through a national representative panel and registers the surfing behaviour of the group continuously. Multiscope Visiscan also evaluates brand recall and recognition on a term basis and amongst at least 10.000 respondents from its online panel.

Multiscope exploits Visiscan on an autonomous and completely independent basis. Our clients receive the figures in a subscription based format. We evaluate the 1.000 biggest websites of the Netherlands. Thanks to intelligent technology, it is possible for us to evaluate all parties in a reliable and objective manner.

Visiscan has a rich history. Multiscope has been evaluating the reach of websites since 1999. Since July 2006 we also evaluate the brand recall and recognition of websites. In the past years Visiscan has grown to be the source in the area of website evaluations.

Technology

Central evaluation server

The Visiscan panel members´ PC is directly linked to a central evaluation server. In this manner Multiscope continuously registers the surfing behaviour of the panel members. This takes place live and completely automated.

Platform independent

The Visiscan evaluations are completely platform independent. Thus every internet user can participate in the Visiscan reach survey, irrespective of the fact whether they use for example a Windows, Apple or Linux computer.

Location independent

The Visiscan web software also registers surfing behaviour behind a firewall. The web software is provider independent and can register surfing behaviour within secure operating networks. At this moment the accent of the evaluations are on the registration of surfing behaviour within Dutch households.

Accurate evaluations

The Visiscan technology can identify multiple family members if they use the same PC. At the beginning of each surfing session, the user identifies themselves with the central evaluation server. After 30 minutes of surfing activities the evaluation server yet again asks for identification. All web locations which the panel members visit are registered. With this the web location surfed for, including the panel member identification, date, time and some additional technical details, are automatically sent to the central evaluation server.

User friendliness

The threshold for internet users to participate with Visiscan is at a minimum. It is therefore not necessary to install software. Each panel member goes through an average of 3 minutes phased plan for the activation and registration. This way, everyone can participate, irrespective of the fact whether someone is a seasoned computer fanatic or is just starting to use the internet. Panel members do not have to set up a special home page or other matters which interfere with or change the surfing pleasure. Multiscope guarantees the anonymity and privacy of panel members and only reports details on a group or website level.

Website database

Multiscope has structured an extensive database of more than 9.000 large and medium sized Dutch websites since 1999. Multiscope adds new websites to this database on a continuous basis. This takes place at the moment when they reach a specific threshold. For the evaluation it is therefore also not necessary that website owners log-in to Multiscope Visiscan. All websites in the Visiscan database are classified according to owner and website segment.