Last month, the Journal of Advertising Research published an article titled ?The Shape of Marketing Research in 2021?. A PDF of the full paper can be downloaded below with full credits, as it is truly a collaborative effort by seven contributors. Here are some key takeaways to keep in mind as you read their work.
Bron»In collaboration with their major customers and input from ad networks and consultants, and driven by a popular demand, Improve Digital has produced a ?2010 Market Map? of the European online display advertising sector in attempt to clarify roles of the various industry players and the relationships between them.
Bron»When you think of the word ?brand? or ?branding?, what do you think of? How do you define a brand? This is an important question because how your customers feel about your brand isn?t a casual question; it?s the crucial question.
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